There are two ways of believing about what it can accomplish. The first is called “ covering with diverseness ” or “ culture-general ” attack, encourages scholars to understand what civilization is, addition consciousness of how their ain civilization works, and appreciate that the manner they do things is non needfully the lone manner. The thought is to interrupt down biass, expression at the pros and cons of stereotyping, and to acknowledge that people have points of position that are every bit valid as your ain. The purpose is to supply scholars with schemes that they can utilize to get by with diverseness, and finally to make value of that diverseness.

The 2nd attack focuses on fixing people to work with specific cultures/contexts and is frequently called culture-specific preparation. Sometimes scholars will merely necessitate to cover with one or two civilizations. This is typical for exiles who are abroad for a period of clip, and need some understanding about how a specific civilization works, and what behavior is or is non acceptable.

There are several attacks to placing different dimensions as a method of analysing and depicting the nature of civilization. One of them is High context V Low Context, e.g. in a high context civilization members use the context itself as agencies of communicating. Often they use non-verbal

GESJ: Education Science and Psychology 2012 | No.1 ( 20 )

International Scientific Conference: “ Education in the Era of Globalization – Twenty-one Century Challenges ” . Materials

ISSN 1512-1801

behavior, value long term relationships, and work with spoken, instead than written understandings. In low context civilizations, things need to be communicated much more explicitly – people frequently appear direct and dislike ambiguity.

Another dimension is clip. In monochronic civilizations, clip is seen as additive, with one event following another. Members of polychronic civilizations, on the other manus, are able to pull off different activities at one time.

One more dimension is Power distance – this refers to the distance or equality between persons in a hierarchy. In a low-power distance civilization people find it easy to near their leaders to discourse issues, and even to knock them. In a high-octane distance civilization the opposite happens. Subordinates are likely to make what they are told and there is small treatment.

Research workers besides speak about dimension of Masculinity vs Femininity. In masculine civilizations accomplishment is frequently measured in footings of power and wealth, and accent placed on work ends and assertiveness. Feminine civilizations see personal ends, human contact and relationship edifice as more valuable.

In order intercultural preparation be successful in their schoolrooms, instructors must besides see the impression of communicative competency: grammatical competency, sociolinguistic competency, discourse competency and strategic competency. Possibly the most influential theoretical accounts have been based on work done by Canale and Swain in the 1970s.The first is grammatical competency which refers to the Chomsky ‘s construct of lingual competency – truth in public presentation. The 2nd competency trades with societal regulations of linguistic communication use, culture-specific context implanting the norms, values, beliefs and behavior forms of a civilization. Following comes discourse competency which is the ability to cover with the drawn-out usage of linguistic communication in context. The last is strategic competency, which is defined as the ability to get by with an reliable communicative state of affairs ( C. Alptekin,

2002 ) .




E. Frendo





competences. Linguistic competency includes lexis ( words and forms of words ) and its relationship with grammar ( the manner the words and forms of words ) . Discourse competency trades with interaction between talkers, besides registry, genre. Intercultural competency trades with different attitudes, behavior, beliefs and values. It is influenced by a multitude factors including environment, gender, household, age, moralss. It is arguable whether it is learned or inherited through cistrons. Culture is manifested in interaction between people and is continually altering. the job is that cultural differences are non ever obvious. E. Frendo gives us the Iceberg theoretical account to show how much of civilization is hidden. He besides talks about National civilization ( politically bounded state province ) , which is non the same as Ethnicity ( groups holding the same linguistic communication, history, faith or race ) ; Organizational or corporate civilization ( specific behaviors and values established in organisations ) . Professions besides have their ain distinguishable civilizations ( e.g. a Chief executive officer of Georgian company may portion many values of other employees in the same organisation, but in

some ways has more in common with his opposite number in an Italian company than, state, a secretary

in the other Georgian house ) .

Stereotypes are generalisation which are frequently used to simplify and categorise other civilizations and people in those civilizations. The major job here is that stereotypes do non let for exclusions to the norm, which is the incorrect attack. And in conclusion intercultural competency includes the ability to cover with and be sensitive to differences in how other civilizations do things. From a concern point of position, the purpose might even be to acknowledge and use those differences in order to make something which adds value for the concern or its clients.

Sing all these when traveling from theory to pattern, among many others we can mention to two modern books in Business English: “ Market Leader ” ( Longman, 2008 ) and “ The Business ” ( Macmillan, 2009 ) which are used by us with Adult scholars at Universities every bit good as Language Centres in Georgia.


GESJ: Education Science and Psychology 2012 | No.1 ( 20 )

International Scientific Conference: “ Education in the Era of Globalization – Twenty-one Century Challenges ” . Materials

ISSN 1512-1801

The aim of “ The Business ” is “ to assist you larn two things: how to make concern in English and the linguistic communication you need to make it ” . The faculties of Student ‘s book are: about concern, grammar, vocabulary, direction accomplishments, composing and instance survey. Management accomplishments and Case survey faculties are the nucleus parts for intercultural preparation. With direction accomplishments scholars can develop of import accomplishments and techniques together with relevant linguistic communication. Case surveies provide an chance to use all the linguistic communication, accomplishments and thoughts of the covered book unit. Besides they present reliable intercultural problem-solving state of affairss similar to those in existent concern.

As for “ Market Leader ” , it has been developed in association with the Financial Times, of the universe ‘s prima beginnings of professional information to guarantee the maximal scope and genuineness of concern content. Due to its international coverage the Financial Times has been a rich beginning of concern information. The strong undertaking -based attack of this book encourages pupils to utilize their ain experience in order to maximise engagement and acquisition. A typical unit subdivisions are: Get downing up, Vocabulary, Reading, listening, linguistic communication focal point, accomplishments, instance survey. Here in footings of intercultural preparation we can concentrate on Skills and Case Study subdivisions. Skills subdivision helps scholars to develop their communicating accomplishments in the key concern countries of presentations, meeting, dialogues, calling and societal English. Case surveies are based on realistic concern jobs or state of affairss and scholars can utilize the linguistic communication and communicating accomplishments they have acquired while working through the unit.

To sum up we can state that linguistic communication of BE depends on the general and specific contexts and communicating accomplishments play a major function.

We admit a important function of communicative competency in larning procedure and that there are many different ways to near intercultural issues. We discussed theory that civilization can be analyzed utilizing a figure of different dimensions.

Intercultural preparation should be an built-in portion of the Business English instructor ‘s occupation as concern English scholars will utilize the linguistic communication to pass on in an intercultural scene. We can better our scholars ‘ intercultural competency by utilizing assorted activities to ease apprehension of their ain civilization, increase their consciousness of cultural differences and analyze critical incidents.

And eventually – Business English is far more than speaking about concern – it is about pass oning and making concern in English.